01
Emotion
Content designed to make you furious or afraid, because scared people share first and think later.
01 // Mission
Propaganda is real. So is the truth.
Kozak was made for family, friends and anyone who wants to understand what is really going on, without the spin.
Propaganda is built to divide, demoralise and confuse. It works best on people who don't know it's there. Once you can see how it works, it loses most of its power.
No fear-mongering and no spin. Clear explanations you can check for yourself and pass on to the people you care about.
02 // How Propaganda Works
Five tactics. Learn to spot them.
The same methods show up again and again, in every language and on every platform. Once you know them, you'll start seeing them everywhere.
02
Fake Voices
Invented "experts", anonymous "insiders" and bot accounts made to look like real people.
03
Recycled Media
Old photos and videos from other places, given a new caption and a new story.
04
Flooding
So many contradictory claims that people give up and decide nothing can be trusted.
05
Divide
Turning neighbours, families and allies against each other. Division is the goal.
03 // Signal vs. Noise
How to tell what's real.
Information is used as a weapon. Telling a real signal from manufactured noise protects you and the people around you.
Noise
- Built to make you angry or afraid, and to make you share fast
- No source, an anonymous source, or a "friend of a friend"
- Old photos and videos recycled with a new story attached
- Urgent demands: "share before they delete this"
Signal
- Named sources you can check independently
- Confirmed by several unrelated outlets, not copies of one post
- Media that holds up to a reverse image search and a date check
- Calm, specific and open about what is still unknown
PAUSE
Before you share
Thirty seconds of doubt beats spreading a lie.
SOURCE
Who said it?
If you can't find who said it first, treat it as unconfirmed.
DATE
When was it?
Old footage is the easiest fake to make. Check when it was first posted.
CONFIRM
Cross-check
One post is not confirmation. Look for several independent sources.
Stand Together
Share the truth.
Not the noise.
Everything here is free and made to be passed on. Send it to the people you care about. An informed community is hard to divide.